International Journal of Modern Education and Computer Science (IJMECS)
IJMECS Vol. 9, No. 8, 8 Aug. 2017
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System Design of Supply Chain Management and Thai Food Export to Global Market via Electronic Marketing
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Author(s)
Index Terms
Electronic Marketing, Food Industry, Supply chain management system
Abstract
This paper presents the electronic marketing application for users involved with the food industry in Thailand. The purpose of this research is to study and develop the supply chain management and the Thai food export to global market. Moreover, this project will improve the knowledge entrepreneurship in this industry to export the food products to the world market through the electronic marketing system. This research will be focused in the two provinces of Thailand that are Phrae and Phayao. The sample group of this research includes the food export manufacturers, the raw material suppliers, and the family business trainees. The research methodology exploits the system development process with the cycle of information system development. The process will develop all fundamentals of the system in every part, which are analysis, design, development, installation, performance testing, and user’s application training. According to the study, the sample users demand the chain management system to produce and export their products. The reason is that they need a tool to assist all sectors of stakeholders; upstream, midstream and downstream. As the results, the proposed system provides functionality that covers the needs of all stakeholders, which are the raw material suppliers, the customers (franchise and restaurant), and the managers (manufacturing, procurement, inventory, restaurant, and sales). From the system's efficiency evaluation by our sample group, the proposed system has been given a satisfied result of system performance from all users: the food export manufacturers (good: = 3.64), the raw material suppliers (good: = 3.63), and the family business trainees (good: = 3.63).
Cite This Paper
Thitirath Cheowsuwan, Sudarat Arthan, Supan Tongphet, "System Design of Supply Chain Management and Thai Food Export to Global Market via Electronic Marketing", International Journal of Modern Education and Computer Science(IJMECS), Vol.9, No.8, pp.1-8, 2017. DOI:10.5815/ijmecs.2017.08.01
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