This paper surveys evaluation and pricing of tuition fee from two perspectives: society and school. We use the optimization theory in fuzzy mathematics and operations research to establish the evaluation model based on overall society and school satisfaction degree; Taking maximum overall Satisfaction degree as our goal and all factors of comprehensive tuition fee evaluation as the restriction, we establish the optimization model of tuition fee pricing to get the tuition standard in higher education. Then we classify disciplines according to the specific reality and calculate the grades and reference prices in disciplines of three schools in Guangdong Province, China. We further obtain the reference tuition fee in other provinces using the regional conversion coefficient. At last we give our directions for tuition fee pricing of higher education.