The current state of society requires students at educational institutions of any level and direction not only to master knowledge and skills that will be useful in their future professions but also have the ability to conduct an active dialogue with colleagues and management, the ability to clearly and persuasively express their point of view, and the ability to be mobile, active, and creative. This study aims to discuss the effective pedagogical approach on creativity of the students. The taken results of this observation contribute to the manifestation of the future specialist's self-development, self-realization, and the embodiment of his or her own ideas, which are aimed at originality. The student's creative abilities develop in all types of activities that are important for every student. The activation of student creativity is designed not only to awaken and maintain interest in various disciplines and modules, but also, most importantly, to help students realize the need to actualize their own creative abilities in educational and professional activities, ultimately leading to the formation of a graduate specialist competitive on the global education system.